Pizza Hut

client

Pizza Hut

role

App Growth & Performance Campaign

Industry

QSR / Food Delivery

year

2023

launch project

Objective

Pizza Hut, a globally recognized QSR giant, partnered with us to grow their app install base and directly boost online orders across India. The brand aimed to push high-quality installs with a strong conversion ratio—orders were the real win.

The brief?
Increase installs, convert them to orders, and do it all within a mobile-first strategy.

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The Challenge

Food delivery is a crowded space, with players fighting for screen time on mobile. Our challenge wasn’t just installs—it was:

Driving meaningful installs with a high install-to-order ratio (>7%)
Avoiding low-intent traffic or window shoppers
Capturing attention on mobile-only channels
Executing across Tier 1 & Tier 2 cities simultaneously

Our Strategic Approach

At Infurage, we blend performance precision with creative relevance. For Pizza Hut, we cooked up a strategy that hit every funnel stage—from attention to action:

Targeting the Right Audience

Pan-India rollout, focusing on Android users aged 20+
Focused on Gen Z, students, working professionals, and online foodies
Deployed device targeting on INR 10K+ Android phones to attract higher LTV users

Creative & Placement Tactics

100% mobile in-app placements using native ads and interstitials to grab attention during high-engagement moments
Behavioural targeting to align with online shoppers and impulse buyers
Designed ad assets with appetite triggers—crisp visuals, limited-time offers, and order-now CTAs

Driving Real Conversions

Optimized for Install-to-Order funnel, not just CPI
Constant testing across creatives and placements to optimize for in-app action
Integrated UTM tracking to monitor real-time order attribution

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Campaign Achievements

200,000+ app installs delivered within just 30 days
Achieved a 9% install-to-order conversion rate (vs 7% target)
18,000+ online orders driven directly from the campaign

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What Made It Work

Full-funnel approach: install → engage → order
Precision targeting on behavior + device
Platform-native creative and attention-first media buying
Measurable metrics tied to actual revenue-driving outcomes

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