Driving Desire — Mercedes-Benz ZTC Launch Campaign

client

Mercedes-Benz

role

Performance Marketing

Industry

Automobile

year

2025

launch project

Project Overview

Mercedes-Benz launched the ZTC model across the GCC with a goal that was both ambitious and brand-critical:
Make a bold entry, spark desire, and get wheels turning—literally.

Infurage was brought on to craft a performance marketing campaign that blended creative storytelling with strategic media, aimed at driving high-intent test drive registrations in a competitive luxury market.
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The Challenge

This wasn’t just about impressions or clicks—it was about making the right impression on the right audience. With a limited quarterly budget of ₹10,00,000, the challenge was to:

Build instant brand recall in a cluttered premium auto space
Reach HNI and luxury car intenders across four countries
Deliver a measurable lift in test drive registrations and lead quality
Uphold the Mercedes-Benz brand aesthetic in every touchpoint

Our Creative & Strategic Approach

At Infurage, we don’t just place ads—we build campaigns that connect and convert. Here's how we approached it:

Premium Targeting with Purpose

We identified and targeted users aged 24–55 across opt-in automotive databases, high-end lifestyle platforms, and premium media networks in GCC, ensuring quality traffic from relevant intent-driven audiences.

Creative That Resonates

We designed localized creatives with sharp visuals and persuasive messaging that captured the essence of ZTC—luxury, power, and prestige. Each visual and CTA was crafted to reflect the Mercedes-Benz voice while inspiring action.

Seamless Journey to Test Drive

Our landing experience was built for speed, simplicity, and elegance, mirroring the car itself. The funnel was optimized for conversions with A/B tested forms, mobile-first UX, and region-specific personalization.

Real-Time Optimization

Throughout the campaign, we closely tracked performance metrics, adjusting placements, creative variants, and retargeting flows to drive better ROI and lead quality.
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Campaign Highlights

Impressions Delivered: 50M+
Valid Leads: 1,200
Test Drive Enquiries: 800+
Bookings: (Confidential)
CPL: Exceeded industry benchmark

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The Outcome

The campaign didn’t just generate leads—it generated momentum.

We successfully positioned the ZTC model in the minds of premium car buyers across GCC, translating awareness into actionable interest. The blend of creative precision and performance intelligence helped Mercedes-Benz cut through the noise, and most importantly, get people behind the wheel.

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