Driving Desire for Jaguar Land Rover

client

Jaguar Land Rover

role

Lead Generation & Qualification

Industry

Luxury Automobiles

year

2023

launch project

Project Overview

Jaguar Land Rover (JLR), one of the world’s most iconic automotive brands, partnered with us to create a high-intent lead funnel focused on real car enthusiasts—not window shoppers. The objective was clear: generate verified, test-drive-ready prospects for their premium range of vehicles.

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The Challenge

Luxury automotive buyers aren't just hard to impress—they’re hard to reach. Our campaign needed to:

Generate serious prospects, not casual leads
Ensure a >50% lead verification rate
Achieve a >10% test drive booking ratio
Avoid media wastage by targeting only the eligible few

Our Strategic Approach

We designed a hyper-targeted digital funnel built to convert curiosity into qualified interest:

Audience Targeting

Location: Metro cities only
Demographic: M/F aged 29+, working professionals and entrepreneurs
Lifestyle: Frequent flyers, HNIs, premium credit card holders
Devices: INR 40K+ mobile handsets for tech-savvy, upscale users
Channels: Native ads, in-app placements, and curated opt-in databases

Funnel Mechanics

Behavioral filters to eliminate non-serious users
Email database retargeting for interest-based nurturing
Engaging ad creatives and lead forms designed to pre-qualify
Built-in screening criteria to enhance lead-to-verification ratio

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Campaign Performance

600+ leads generated within 30 days
50%+ verification rate
11% of verified users booked test drives
Built a pipeline of 35+ qualified, verified prospects

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Outcome

The campaign delivered a sharp, conversion-ready funnel—turning impressions into action and browsers into brand believers. Through intelligent audience mapping and luxury-first placements, Jaguar Land Rover gained:

Higher test drive footfall
Enhanced CRM quality
Stronger pre-sales funnel efficiency

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